Nice Try is home and lifestyle goods for people who know that having great stuff doesn't make you cool, it just makes your apartment significantly better than everyone else's. (And, well, that’s a cool feeling.)

This is a shop for people who have given up on other people’s taste, and have painstakingly crafted their own. It’s for people who have gotten serious (but not, like, too serious) about being surrounded by things they actually love. Objects, textures, colors, scents, flavors. The stuff of daily life, chosen deliberately and placed with intention. Things that are beautiful and useful. Things that feel considered without feeling precious. Things that earn their spot and occasionally steal the show.

The inventory is edited, a little opinionated, and always personal. We follow trends when they earn it and skip them when they don't. We've gotten pretty good at knowing the difference.

We got into this because we kept finding things we loved and needed somewhere to put them. Turns out that's a store.

Founded in Chicago, 2026.